"Finding Company Profiles"Introduction
When economists think of supply, they often think about businesses,
the products they produce, and the costs of producing them.
Business organizations are often willing to share information
about their products with consumers in hopes of making a sale,
and this information is often on the World Wide Web. Lesson Description
Students will use information from the KFC
Web site to find out more about the company profile. Previous Knowledge Expected
Students should be familiar with the following terms:
consumer: person who uses goods and services to satisfy
wants and needs
corporation: form of business organization recognized
by law as a separate legal entity with all the rights and
responsibilities of an individual, including the right to
buy and sell property, enter into legal contracts, sue, and
be sued Applied Content Standards (from the Council for Economic Education)
Standard 1: Productive resources are limited. Therefore,
people cannot have all the goods and services they want; as
a result, they must choose some things and give up others.
Standard 10: Institutions evolve in market economies
to help individuals and groups accomplish their goals. Banks,
labor unions, corporations, legal systems, and not-for-profit
organizations are examples of important institutions. A different
kind of institution, clearly defined and well-enforced property
rights, is essential to a market economy. Instructional Objectives
- Students will find detailed information about a company.
- Students will identify the company's principles and philosophy.
- Students will list the company's products, facilities,
sales, and employee information.
Student Web Activity Answers
1-4: Teacher may prepare an answer sheet from information
presented on the Web site. Extending the Lesson
Encourage students to use the search feature on the KFC home page to find other information about the
company. For example, company history, community involvement,
and other company products and services.
Have students write to the Public Affairs Department address
listed on the Web page to request copies of the company's
annual report, or other company information.
Have students research other companies on the Internet. Company
sites are generally found by typing http://www.companyname.com
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