Marketing Essentials

Chapter 34: Risk Management

A Matter of Ethics Online Action

High-Priced Water
Music festivals can bring together tens of thousands of people in parties that go on for days. The organizers run the risk of legal action if the concertgoers are not safe and comfortable during that time. Several years ago, riots broke out at a music festival in part because of what they perceived to be price-gouging: under blistering hot summer sun, vendors were selling water for $8 per bottle.

Activity
Write a five-paragraph essay that explains your answer to the following question: Was this an example of bad risk management by the festival organizers?

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