Marketing Essentials

Unit 9: Marketing Information Management

DECA Prep

Many competitive events involve marketing research. To do well in those competitive events you will need to demonstrate your knowledge of marketing research and its techniques.
For the latest and most complete information about DECA competitive events, visit http://www.deca.org/hs/competitive.html

1

Situation
You are about to make a presentation about marketing research. You will need to include an explanation of primary and secondary data in that presentation. Define the terms primary data and secondary data.

Give yourself five minutes to list your answers. When you have made your best effort, click below to check your answers.

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